SPNC

SPNC is a Beirut-based company with more than 40 years of learning and communication excellence. SPNC has provided its expertise to numerous local, regional, and international institutions, and to thousands of secondary and university level students. It has also produced innovative content and learning & communication methodologies adapted to diverse fields and contexts. In addition, SPNC has practiced multifaceted social responsibility with the broad goal of contributing to the well-being of the local and regional communities and societies, by focusing on awareness content and activities/projects pertaining to human rights, diversity management, intercultural and interreligious dialogue, and peacebuilding.

HISTORY

SPNC was founded in Lebanon by the late Professor Naim Chrabieh in 1976 as full-fledged training sessions for university entrance exams. Professor Chrabieh was a pioneer in developing such sessions in the country which have acquired notoriety without equal, particularly training sessions for the St Josef University’s Schools of Medicine and Engineering entrance exams.

In 2012, Dr. Pamela Chrabieh joined the SPNC team and developed new methods for gaining general knowledge and learning about bioethics. In addition, she contributed to the organization of collective training sessions for university entrance exams. Dr. Chrabieh took over the management of SPNC and its diversification in 2017.

VALUES

APPROACH

Deep Learning (the ability to think critically and independently, to tolerate ambiguity, to see multiple sides of an issue, to deconstruct stereotypes, to appreciate diversity, to look beneath the surface), and multiform Dialogue with others, equip us to live in and sustain democracies, and to develop peaceful societies united in their diversity.

DEEP LEARNING & DIALOGUE TOWARDS BUILDING INCLUSIVE SOCIETY AND PEACE

EXPERTISE

SPNC offers learning & communication expertise and solutions in a changing digitally dependent and glocal world.

COMMUNICATION STRATEGY

We develop digital communication strategies that broaden reach and expand organizational impact. Through close collaboration, and based on knowledge, experience, contextual practices, and methodologies, we craft a strategy aligned with your brand objectives, business goals, and internal/external communication culture.

Fields of Expertise:
International Organizations and NGOs
Education
Healthcare/Medical

**MV Santé Vision – Switzerland**
**Consultancy for:** Eastline Digital, Lebanon
**Expertise:** Healthcare Digital Marketing
**Services:** Digital Communication Strategy, Content Creation (Social Media, Websites, Blog), Creative Communication/Art Direction, Data Analytics, Presentations, Workshops, Video transcripts.
**Languages:** French and English
February 2018 – February 2020

MV Santé **– Switzerland**
**Consultancy for:** Eastline Digital, Lebanon
**Expertise:** Healthcare Digital Marketing
**Services:** Digital Communication Strategy, Content Creation, Creative Communication/Art Direction, Presentations/Workshops (Best Practices in Healthcare Digital Marketing), Video transcripts.
**Languages:** French and English
December 2018 – February 2020

European Union Delegation to Lebanon
**Consultancy for:** Eastline Digital
**Expertise:**Human Rights Photo Competition
**Services:** Digital Communication Strategy, Content Creation, Data Analytics
**Languages:** English and Arabic-Lebanese
August-December 2018

European Union Delegation to Lebanon Digital Communication
**Consultancy for:** Eastline Digital
**Expertise:** Human Rights, Environment, Peace & Security, Human Development
**Services:** Digital Communication Strategy, Content Creation, Creative Communication/Art Direction, Data Analytics
**Languages:** English and Arabic-Lebanese
July 2018 – December 2019

CONTENT CREATION

We offer copywriting services and custom content, and create/disseminate our own content in English, French, and Modern Standard Arabic, from in-depth reports and academic papers to blog posts, awareness campaigns and higher education curricula. In addition, we offer art direction services that are aligned with the creation of written, visual and audio-visual content. We combine the four-fold powers of academic/scientific research, writing, creative endeavor, and data analysis.

Fields of Expertise:
Humanities and Sciences of Religions
Socio-Political Studies
Communication
Digital Marketing
Learning and Education
Healthcare/Medical and Bioethics
Art History, Art Direction, Creative Process & Practice

**Brazilian Embassy in Lebanon and Ministry of Foreign Affairs in Brazil**
**Expertise:** Women and Gender Studies (Parliamentarian Elections in Lebanon)
**Services:** Research, Content Creation (Expertise Report)
**Language:** English
Spring 2018

**Women’s Rights International Conference – Cyprus**
**Consultancy for:** CAFCAW
**Expertise:** Women’s Rights
**Services:** Member of the Executive Committee [Academic Research, Content Creation, Academic Paper, Communication, Talk/Presentation]
**Language:** English
**Conference Title:** Women’s Rights in the Middle East Today: Law, Religion and Culture
**Organized by:** Dar al Kalima University College of Arts and Culture, and CAFCAW
**Location:** Ayia Napa – Cyprus
November 2018

**International Journal of Arts and Sciences Conference – Germany**
**Expertise:** Deep Learning, Peace Education
**Services:** Content Creation, Academic Paper, Presentation
**Language:** English
**Conference Title:** Deep Learning in the University Context: Case Study in Lebanon and the UAE
**Organized by:** International Journal of Arts and Sciences
**Location:** University of Freiburg – Germany
December 2018

**Towards Inclusive Societies in the Middle East International Conference – Cyprus**
**Consultancy for:** CAFCAW
**Expertise:** Politics and Religions, Diversity Management, Cultural Resistance, Youth Studies
**Services:** Member of the Executive Committee [Conference and panel Organization, Academic Research, Content Creation, Academic Paper, Communication, Talk/Presentation, Concluding Remarks]
**Language:** English
**Paper Title:** The Problematic of Arab Youth: Towards Sociocultural Inclusion? (with Dr. Nadia Wardeh)
**Organized by:** Dar al Kalima University College of Arts and Culture, and CAFCAW
**Location:** Ayia Napa – Cyprus
October-November 2019
**FULL REPORT** HERE

**Standing Together in a World Divided, Bangkok (Thailand) Consultation**
**Consultancy for:** The Presbyterian World Mission and the Advisory Committee on Social Witness Policy (ACSWP) of the Presbyterian Church (U.S.A.), (PCUSA).
**Expertise:** Christians in the Middle East, Interreligious Dialogue, Peacebuilding
**Services:** Research/Expertise, Content Creation (Paper), Video Conference
**Language:** English
November 1-6, 2019

**Interreligious Dialogue Curriculum in Western Asian Universities**
**Position:** Senior Curriculum Researcher and Developer
Contract: Dar al-Kalima University College of Arts and Culture
**Location:** Lebanon, Jordan-Palestine, Turkey, UAE
**Expertise:** Interreligious Dialogue, Higher Education, Curriculum
**Services:** Research, Content Creation, Conference/Workshops and Webinars Organization, Curriculum Development, Data Analysis
**Languages:** Modern Standard Arabic and English
2020-2021

**Nabad Intervention, Outreach, Empowerment and Content Production Art Program in Southwestern Asia and North Africa Program**
**Position:** Project Manager
**Contract:** Dar al-Kalima University College of Arts and Culture
**Location:** Lebanon
**Services:** Project Management/Coordination, Research, Content Creation, Online Communication, Event Organization, Data Analysis
**Languages:** English, Lebanese, Modern Standard Arabic, French
2020-2021

TRAINING

Our training solutions are developed by subject matter expertise to help education institutions, organizations, communities, and individuals improve competence and skills. We provide innovative learning solutions through group workshops, private individual face-to-face sessions, and e-Learning environments. In addition, we help organize and moderate conferences, seminars and webinars. We believe that individuals and businesses who are given training and support gain advanced knowledge, motivation, and overall performance and productivity.

Fields of Expertise:
Humanities and Sciences of Religions
Socio-Political Studies
Communication
Digital Marketing
Learning, Education & Skills Training
General Knowledge
Bioethics
Art History, Creative Process & Practice, Art Therapy Coaching

**Sessions préparatoires aux concours d’entrée universitaires**
**(médecine générale, dentaire, pharmacie, nutrition, et ESIB)**
**de l’Université Saint-Joseph – Beyrouth (Liban)**
**Expertise:** Culture générale, Santé et Bioéthique
(General Knowledge, Healthcare and Bioethics)
**Language:** French
2012 – 2021

Session de préparation aux concours des facultés de médecine générale et de médecine dentaire de l’Université Saint-Joseph de Beyrouth, organisée par SPCE en partenariat avec SPNC–Nazareth, Liban, Décembre 2019.
**Expertise:** Co-organisation, production de contenu, communication, training.

**Intercultural Leadership Training**
**Consultancy for:** American University in Dubai Leadership Training Program – Dubai (UAE)
**Expertise:** Intercultural Competence, Leadership, Communication
**Services:** Content Creation, Presentation, Training
**Language:** English
March 21, 2018

**Gender Equality Training Session**
**Training for:** CAFCAW Gender Justice Workshop
**Location:** Hotel Monroe – Beirut, Lebanon
**Expertise:** Women’s Rights, Gender Equality
**Services:** Content Creation, Presentation, Training
**Languages:** Modern Standard Arabic/Lebanese
October 14, 2018

**Social Inclusion** Presentation & Training Session
**Training for:** CAFCAW 4th Workshop
**Location:** Hotel Monroe – Beirut, Lebanon
**Expertise:** Human Rights, Social Inclusion
**Services:** Content Creation, Presentation, Training
**Languages:** English and Lebanese
September 28, 2019 CAFCAW Inclusive Society Workshop

E-LEARNING

We offer a range of expert e-learning services to help transform training and development within institutions, organizations and companies: e-learning consultancy (defining goals and needs, determining strategies and solutions); content creation and online course development; digital marketing services; e-learning product, software, and platform content and pedagogical methodology review; opinion pieces of e-learning topics;
research services; and blended learning strategies.

These webinars introduced participants to Digital Marketing in the Healthcare Industry and to strategic steps to take during the time of the Covid-19 virus spread and in its aftermath
(Qatar, Lebanon, UAE, Jordan, KSA, Kuwait, Iraq – April/May 2020)